Privacy Policy

Effective date: November 1, 2025

Your privacy is important to us. It is iwhitelabel.co’s policy to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you, including across our website, https://iwhitelabel.co, and other sites we own and operate (together, the “Site”).

iwhitelabel.co is an online software directory and marketing platform that helps users discover software products and helps vendors promote their solutions through listings, ads, and other promotional services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in connection with these activities.

“Personal information” means any information relating to an identified or identifiable natural person. This can include information about you as a person (such as your name and contact details), about your devices, payment details, and about how you use a website or online service.

If our Site contains links to third-party sites and services, please be aware that those sites and services have their own privacy policies. After following a link to any third-party content, you should read their posted privacy policy to understand how they collect and use personal information. This Privacy Policy does not apply to any of your activities after you leave our Site.

1. Information We Collect

Information we collect falls into one of two categories: “voluntarily provided” information and “automatically collected” information.

“Voluntarily provided” information refers to any information you knowingly and actively provide to us when using or participating in any of our services, features, or promotions.

“Automatically collected” information refers to any information automatically sent by your devices in the course of accessing our Site and Services.

1.1 Log Data

When you visit our Site, our servers may automatically log the standard data provided by your web browser. This may include:

Your device’s Internet Protocol (IP) address
Browser type and version
The pages you visit on our Site
The time and date of your visit
The time spent on each page
Referring/exit pages
Other details about your visit

In addition, if you encounter certain errors while using the Site, we may automatically collect data about the error and the circumstances surrounding its occurrence. This data may include technical details about your device, what you were trying to do when the error happened, and other technical information related to the problem.

While this information may not identify you by itself, it may be possible to combine it with other data to personally identify individual persons.

1.2 Device Data

When you visit our Site or interact with our Services, we may automatically collect data about your device, such as:

Device type
Operating system
Unique device identifiers
Device settings and configuration
Approximate geo-location data (such as city or region level, where enabled)

Data we collect can depend on the individual settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available.

1.3 Personal Information You Provide

We may ask for personal information when you:

Register for an account on iwhitelabel.co
Create or manage a software vendor profile or listing
Submit or edit information about a product or service
Subscribe to newsletters or marketing communications
Request information about our advertising or promotional services
Contact us via email, contact forms, or social media
Participate in surveys, research, or feedback requests

This personal information may include, for example:

Name
Business or company name
Job title or role
Email address
Phone number
Country or region
Billing address (for paid services)
Payment details (processed via third-party payment processors)
Account login details (such as username and password)
Any information you include in communications with us

For certain optional features, we may also collect professional profile information you choose to provide, such as:

Company website or social media profiles
Software product details, pricing ranges, and positioning
Areas of interest or categories of software you follow

You are not required to provide all of the information above, but if you choose not to, some features or services may not be available to you.

1.4 User-Generated Content

We consider “user-generated content” to be materials voluntarily supplied to us by our users for publication on our Site or in our communications. This can include:

Software listings and descriptions
Reviews or ratings of products
Comments, testimonials, feedback
Images or logos you upload for your profile or listings

All user-generated content is associated with the account or email address used to submit the materials.

Please be aware that any content you submit for publication will generally be public after posting (following any review or vetting process). Once published, it may be accessible to third parties not covered under this Privacy Policy, and may be indexed by search engines or archived by third parties.

2. Legitimate Reasons for Processing Your Personal Information

We only collect and use your personal information when we have a lawful basis and legitimate reason for doing so. Depending on the context, this may include:

Fulfilling a contract or taking steps at your request before entering into a contract (for example, creating and managing your account or providing paid listing services)
Our legitimate interests, such as operating and improving our software directory and related services, ensuring security, and marketing our own services in a balanced way
Your consent, where required (for example, for certain marketing communications or optional tracking cookies)
Compliance with a legal obligation (for example, accounting or tax requirements, responding to lawful requests from authorities)

We only collect personal information that is reasonably necessary to provide our Services and achieve the purposes described in this policy.

3. Collection and Use of Information

We may collect personal information from you when you do any of the following on our Site:

Register for an account
Create, claim, or manage a vendor or product profile
Submit or update software listings or other information
Subscribe to newsletters or marketing communications
Use a mobile device or web browser to access our content
Contact us via email, contact forms, social media, or similar technologies
Participate in surveys, feedback sessions, or promotions
Interact with our affiliate or referral programs

We may collect, hold, use, and disclose information for the following purposes, and personal information will not be further processed in a manner that is incompatible with these purposes:

To provide you with our Site’s core features and services, including our software directory, vendor profiles, and related tools
To create and manage user and vendor accounts
To enable you to create, customize, or personalize your profile, listings, or experience on the Site
To deliver and manage paid services (such as ad placements, featured listings, and other promotional products)
To respond to your inquiries, requests, or support tickets
To send you service-related communications (such as account, billing, or security notices)
For analytics, market research, and business development, including to operate and improve our Site, products, and services
For advertising and marketing, including to send you information about our products, services, and relevant content (where permitted by law and subject to your choices)
To show or suggest relevant listings, content, or promotions based on your use of the Site
To detect and prevent fraud, spam, abuse, or security incidents
To comply with legal obligations and enforce our Terms of Service

We may combine voluntarily provided and automatically collected personal information with general information or research data we receive from other trusted sources. For example, we may combine usage data with vendor-supplied information or aggregated research to improve the accuracy and usefulness of our directory and recommendations.

4. Security of Your Personal Information

When we collect and process personal information, and while we retain this information, we will protect it using commercially reasonable measures designed to prevent loss, theft, and unauthorized access, disclosure, copying, use, or modification.

However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute data security.

You are responsible for maintaining the security of any passwords associated with your account and for limiting access to your devices and accounts. For example, ensure any passwords are strong and not reused across multiple sites.

5. How Long We Keep Your Personal Information

We keep your personal information only for as long as we need it for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

The retention period may depend on:

How long you maintain an account or active relationship with us
Whether there is a legal or contractual obligation to retain data
Whether the information is needed to resolve disputes, enforce our agreements, or protect our legal rights

For example:

If you have an account with us, we may retain your account information for as long as your account is active.
If you delete your account or request deletion, we will delete or anonymize your personal information, unless we need to retain certain information for legal, accounting, or reporting obligations.

Where possible, we will either delete or anonymize your personal information when it is no longer required. Anonymous or aggregated data that does not identify you may be retained for analytical and business purposes.

6. Children’s Privacy

Our Site and Services are not directed to children, and we do not knowingly collect personal information from children under the age required by applicable data protection laws (for example, under 16 in the EU without parental consent). If we become aware that we have collected personal information from a child without appropriate consent, we will take steps to delete that information.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details at the end of this policy.

7. Disclosure of Personal Information to Third Parties

We may disclose personal information to:

Our parent, subsidiary, or affiliated companies (if any), where necessary for the purposes described in this policy
Third-party service providers and partners who assist us in operating our Site and Services, including:
- Hosting and server providers
- Analytics and performance monitoring providers
- Customer support tools
- Email and marketing automation providers
- Payment processors and billing providers
- Security and anti-fraud services
Our employees, contractors, and professional advisers who need access to such information for legitimate business purposes and who are subject to confidentiality obligations
Business partners and vendors in connection with managing vendor profiles, listings, and promotional activities, where appropriate
Courts, regulatory authorities, law enforcement, or other third parties where required by law or to protect our legal rights (for example, in connection with actual or prospective legal proceedings)
Any entity that buys, or to which we transfer, all or substantially all of our assets and business, subject to that entity’s compliance with applicable data protection laws

Where personal information is shared with third-party service providers, we aim to ensure that they only access the information necessary to perform their specific services and are bound by appropriate confidentiality and data protection obligations.

We do not sell your personal information in the sense of transferring it for monetary consideration for independent use by third parties. We may, however, use third-party analytics, advertising, or affiliate partners that involve sharing limited data for the purposes described in this policy, subject to applicable law and your choices (for example, cookie consent).

8. Session Recordings and Analytics

To improve our Site and Services, we may use analytics tools and session recording technologies that collect information about how visitors interact with the Site. This may include:

Mouse movements, clicks, scrolling, and navigation patterns
Interaction with forms and certain UI elements
Technical performance data (such as loading times, errors, and responsiveness)

These tools are used for:

Understanding how users navigate and use our Site
Identifying usability issues or technical problems
Improving layout, content, and features to enhance user experience

We aim not to collect sensitive personal data through these tools. Where possible, we configure these tools to mask or avoid recording fields that may contain sensitive information. Session data is stored securely and retained only for a limited time for analysis.

We do not sell or share raw session recording data with third parties for their independent use, except as required by law or as part of providing the analytics service itself under contract.

By using our Site, you consent to the use of such analytics and session tools as described in this privacy policy, subject to any consent requirements under applicable law (for example, cookie consent banners in the EU/EEA).

9. Use of Cookies and Similar Technologies

We use cookies and similar technologies to collect information about you and your activity across our Site.

A cookie is a small piece of data that our website stores on your device and accesses each time you visit, so we can recognize your browser, remember your preferences, and understand how you use our Site.

We use cookies to:

Help you sign in and maintain your session
Remember your preferences (such as language or region)
Analyze traffic and usage patterns
Improve the performance and usability of the Site
Support marketing and promotional activities, including showing relevant content or ads

Our cookie policy is part of this Privacy Policy and applies to our use of cookies on https://iwhitelabel.co.

9.1 Types of Cookies We Use

Essential cookies: These are necessary for the Site to function properly. They enable core features such as secure login, account management, and basic navigation.
Performance cookies: These help us understand how visitors use our Site, such as which pages are visited most often and whether users encounter errors. This information is typically aggregated and used to improve the Site.
Functionality cookies: These remember choices you make (such as language preferences) and provide enhanced, more personalized features.
Targeting/advertising cookies: These may be used to deliver content or promotions more relevant to you and your interests, and to limit the number of times you see a particular ad. They may also help measure the effectiveness of our promotional campaigns.

Some cookies are set by us (first-party cookies) and some by third parties (third-party cookies), such as analytics or advertising providers.

9.2 Managing Cookies

When required by law (for example, in the EU/EEA), we will request your consent before setting non-essential cookies. You can manage or withdraw your consent at any time using your browser settings or any cookie management tools we provide on the Site.

If you do not wish to accept cookies from us, you should instruct your browser to refuse cookies from https://iwhitelabel.co or use available opt-out mechanisms. However, this may affect certain features of the Site and your overall experience.

9.3 Affiliate links and third-party tracking cookies

Some links on our Site are “affiliate” or tracking links to software vendors or other third-party services. If you click one of these links, the relevant third party may place a cookie or similar tracking technology on your device in order to:

recognise that you came from iwhitelabel.co,
measure the performance of their campaigns, and/or
calculate any commission or referral fee that may be payable to us.

These cookies are set and controlled by the third-party vendor or their partners, not by iwhitelabel. Their use is governed by the third party’s own privacy and cookie policies, which we recommend you review.

We will only use these affiliate or marketing cookies if you agree to them (for example, by accepting them in our cookie banner or settings). You can change your mind at any time and disable these cookies in your browser or via the tools we provide on the Site. Doing so will stop new tracking, but it will not affect any processing that took place before you withdrew your consent.

10. Business Transfers

If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, we may transfer data, including your personal information, as part of the assets transferred to any acquiring party. Any such party will be required to handle your personal information in accordance with this Privacy Policy and applicable law, or with a substantially similar privacy policy.

You acknowledge that such transfers may occur and that any new owner may continue to use your personal information as set out in this policy, to the extent permitted by applicable law.

11. Your Rights and Controlling Your Personal Information

Your choice: By providing personal information to us, you understand that we will collect, hold, use, and disclose your personal information in accordance with this Privacy Policy. You do not have to provide personal information to us, but if you do not, it may affect your ability to use certain features of our Site or receive certain services.

Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this Privacy Policy. If you are a third party providing personal information about someone else, you represent and warrant that you have that person’s consent to provide their personal information to us.

Marketing permissions: If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us or using the unsubscribe options provided in our communications.

Access and correction: You may request details of the personal information that we hold about you. If you believe that any information we hold about you is inaccurate, out of date, incomplete, or misleading, please contact us. We will take reasonable steps to correct any information found to be inaccurate or incomplete.

Deletion: In certain circumstances, you may request that we delete your personal information, for example where it is no longer necessary for the purposes for which it was collected or where you withdraw consent and there is no other legal basis for processing.

Restriction and objection: In certain situations, you may have the right to request that we restrict the processing of your personal information or to object to specific processing activities, particularly where we rely on legitimate interests.

Data portability: Where applicable and technically feasible, you may request a copy of your personal information in a structured, commonly used, and machine-readable format, and have that information transmitted to another controller.

Non-discrimination: We will not discriminate against you for exercising any of your rights over your personal information. However, some services may not be available if we cannot process certain personal information.

Notification of data breaches: We will comply with applicable laws in respect of any data breach, which may include notifying you and/or relevant supervisory authorities where required.

Complaints: If you believe that we have breached relevant data protection laws and wish to make a complaint, please contact us first using the details below and provide full details of the alleged breach. We will investigate your complaint and respond to you. You also have the right to lodge a complaint with your local data protection authority. If you are in the Netherlands, this is the Autoriteit Persoonsgegevens.

Unsubscribe: To unsubscribe from our email database or opt out of marketing communications, use the unsubscribe link provided in the communication or contact us using the details in this policy. We may still send you important service-related emails, such as account or billing notifications.

12. Limits of Our Policy

Our Site may link to external websites that are not operated by us. Please be aware that we have no control over the content and policies of those sites and cannot accept responsibility or liability for their respective privacy practices.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will revise the “Effective date” at the top of this policy.

If changes are significant or required by law, we may also provide additional notice (for example, by email or through a notice on the Site) and, where required, obtain your consent to the changes.

Your continued use of the Site after any changes to this Privacy Policy have been posted will be deemed acceptance of those changes.

14. Contact Us

For any questions, concerns, or requests regarding your privacy and this Privacy Policy, you may contact us at:

Email: care@iwhitelabel.co